Hell has frozen over

A few days ago, Eric Schmidt, the Google CEO had hinted on his Twitter page that “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.“). Why? Because Google is not a company known for spending money on advertising, very far from it. It has been known as the ultimate example of viral marketing. Build a product good enough and users will promote the brand by themselves. And that is indeed what happened.

Read the full story...